Mission Foods Launches Little Red Food Cart with Adam Liaw
In conjunction with Mission Foods’ collaboration with Masterchef Australia Season 2 Winner, Adam Liaw, Mission Foods created a collection of Asian-inspired recipes for Singaporeans.
To bring Masterchef Adam Liaw and his wraps to media, a mobile pop-up food cart called “The Little Red Cart”. Over a 2 days period, The Little Red Cart was showcased at Singapore's major media offices like Mediacorp, SPH Magazines (Genting Lane), SPH Dailies (Toa Payoh) and Nuffnang (Singapore’s top blogging community).
At the pop-up, members of the media tasted fresh and delicious wraps prepared by Adam personally, much to the excitement of media and bloggers. Numerous media interviews and photoshoots were also carried out.
On the final day, a Masterclass event was organised for media and selected Mission Foods Singapore Facebook fans to learn to create the wraps from Adam himself.