Mission Foods Singapore Launches The 21 Day Mission
Research shows that it takes 21 days to create a new habit or change an old one for a lifetime. Inspired by this insight, Mission Foods teamed up with Fitness Guru, Dave Nuku and Celebrity Nutritionist, Alexandra Prabaharan to create an exciting yet simple to follow 21-Day programme called #The21DayMission.
#The21DayMission was developed with the singular aim to educate the general public that leading a healthy, active lifestyle can be simple and easily achievable without being too time-consuming when one has the correct meal plan and fitness guidance.
The programme featured daily fitness and recipe videos that were sent to subscribers. Subscription was free and followers were sent links to the videos and meal plans in advance to be able to prepare for their 21-Day Mission. To officially launch #The21DayMission in Singapore, we embarked on a comprehensive series of traditional media, social media, influencer and consumer engagement activities to maximise outreach and create buzz over the engagement.