Cook With Mini Me

In April 2021, Mission Foods Singapore introduced its new Mission Mini Wraps in Singapore. With the launch, Mission Foods Singapore embarked on the Cook With Mini Me campaign to educate consumers about Mission Mini Wraps, its versatility, convenience and how they were created to encourage play and experimentation with food amongst children.

The new 5.75 inch mini wraps will not only make eating fun for your kids but will also ensure that the children will enjoy the wholesome goodness at mealtimes. Although smaller in size, the same quality and taste remains and being soft and fluffy, these new minis are perfect for little fingers. They are low in sugar and a good source of dietary fibre, making them ideal choices for children.

The main aim of the campaign was to drive awareness and interest in Mission Mini Wraps, and the campaign was implemented in two phases, across various traditional media, social media, and influencer activities and engagements.