#OurMiniMoments

In March 2022, Mission Foods Singapore embarked on the #OurMiniMoments campaign as part of the brand’s efforts to boost and sustain consumer interest in Mission Foods’ first “kids-sized” wraps.

The one-month public Instagram contest campaign was supported by the engagement of 10 unpaid parenting influencers, who promoted and publicised the contest on their social media platforms (through Instagram Carousel Posts, Instagram Reels and Instagram Stories) to their followers.

Leveraging on the March holidays and the importance of spending quality time with loved ones, the contest mechanics required consumers to “share how Mission Mini Wraps have played a part in creating memorable #OurMiniMoments for them and their family” by uploading a photograph of their family outings with at least one photo containing Mission Mini Wraps on their public Instagram accounts with the relevant hashtags.

At the end of the contest, five most heart-warming submissions were selected, and each winner walked away with a Mission Foods hamper and a cash prize.

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