Mission News

In March 2022, Mission Foods Singapore embarked on the #OurMiniMoments campaign as part of the brand’s efforts to boost and sustain consumer interest in Mission Foods’ first “kids-sized” wraps.

In July 2022, Mission Singapore launched Around The World with Mission campaign as an extension the #LikeBreadButBetter campaign from 2021, where it challenge Singaporeans to rethink bread as a diet staple and reach for Mission products as alternatives, with a global twist.

The #LikeBreadButBetter campaign challenge consumers to rethink bread as a diet staple and instead, reach for wraps, pitas, and naans as alternatives. The initiative was spearheaded by Mission Foods Singapore and fronted by MasterChef Australia winner, Adam Liaw.

Mission Foods Singapore embarked on the Cook With Mini Me campaign to educate consumers about Mission Mini Wraps